The DLF Indian Premier League today announced that Hero Honda, the country’s largest two-wheeler maker, had decided to extend its co-sponsorship of the league from three to five years. The co-sponsorship deal is now worth USD 22.5 million over 5 years.
Lalit Modi, Chairman and Commissioner, DLF Indian Premier League said, "I am very pleased to have the country’s largest two wheeler manufacturer Hero Honda extend its co-sponsorship deal from three to five years. Hero Honda have a long association with cricket both at the domestic and international levels and their decision bears testimony to the fact that the DLF Indian Premier League is here to stay and is set to carve out a distinct niche for itself in the international cricketing calendar.”
Pawan Munjal, Managing Director, Hero Honda Motors Ltd. said, “We are delighted to extend our partnership with the DLF Indian Premier League. This five year association with the DLF IPL will further strengthen our close association with cricket which is now over two decades old. Indian cricket, as indeed cricket worldwide, is witnessing historic developments with the highly innovative concept of the DLF Indian Premier League, and we are happy to extend our relationship with it. The Twenty20 format of the DLF IPL is set to take cricket’s popularity to a new high and like all cricket lovers I am also looking forward to the forthcoming mega cricketing event.”
Venu Nair, CEO, South Asia World Sport Group, “We are delighted to have concluded this landmark co-sponsorship deal with the DLF Indian Premier League for Hero Honda, the country’s largest two wheeler maker. The DLF IPL is set to become one of the top sporting leagues in the world, featuring some of the finest international stars of the modern game and so it only made for a logical decision to extend the co-sponsorship of the league from three to five years. We are certain that the DLF Indian Premier League is set to grow in stature as a truly world class event on the cricketing calendar.”
Hero Honda has been closely associated with cricket and Indian cricketers such as Virender Sehwag, Irfan Pathan, Suresh Raina are presently its brand ambassadors.
Earlier Leading sports broadcaster Sony Max & World Sport Group had bagged IPL's global media and production rights for USD $ 1.026 billion. The exclusive Franchise rights for the eight city league were won by Shah Rukh Khan (Kolkata), Preity Zinta (Mohali), RIL Pvt Ltd (Mumbai), GMR Holdings (Delhi), UB Group (Bangalore), Indian Cements Ltd (Chennai), Deccan Chronicle (Hyderabad) and Emerging Media (Jaipur).
The Indian Premier League is ready to kick off on April 18th 2008, with some high voltage action expected between Sharukh Khan’s Kolkata franchise and Business Baron Vijay Mallya’s Bangalore Royal Challengers at the Chinnaswamy Stadium at Bangalore. The Indian Premier League will feature eight Franchises and will run for 44 days. Each Franchise will play all others on a home and away basis with 7 matches at home. The top 4 Franchises in the league will contest the semi finals and the victorious semi finalists will meet in the Grand Final all over one weekend, which will be played out in Mumbai.
The inaugural season of the IPL will showcase a grand total of 59 matches providing broadcasters and in-stadia spectators with 177 hours of live "family entertainment", which will also be viewed by a significant international audience. All matches will be during late afternoon and evening to coincide with prime time for television and providing a convenient time for the stadium audience. The Indian victory at the ICC World Twenty20 has further helped capture the imagination and entice an entire new generation of sports fans into the grounds. The LIVE In-stadia entertainment, combined with the high-octane on-field action has further hooked viewers onto this new adrenalin packed LIVE family entertainment format attracting a much younger fan base, which also includes women and children.
Tags : Hero Honda,IPL, Indian Premier League,Ipl Cricket,ICC, ,Sponsors
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